Street Soccer Scotland
x Scottish Blend Collab

Blending People Back Into Society

Problem:
Help homeless Scots through a collaborative campaign with a new sponsor for Street Soccer Scotland that engages people with inclusion.

Insight:
Scottish Blend was chosen as it connects football, homelessness and Scotland - being a drink made for Scots, enjoyed pitchside or when braving the streets.

Idea:
Together, Street Soccer Scotland and Scottish Blend unite people, helping blend homeless people back into society.